Choose from our extensive range of over 200 brands with Best Price Guarantee, In-house Opticians and Virtual Try-On.
Our In-house Opticians are here to guide you as well as our cutting edge technologies.
Got a question about eyecare?
Ask NowWelcome to SmartBuyGlasses, the home of great deals on eyewear - in Switzerland, in Europe, and around the world. Browse our selection of more than 70,000 eyeglasses and sunglasses online; we’re certain we’ll have something you’ll love. Our collection stretches from top-of-the-range brands like Tom Ford and Versace, to great-value optical solutions from SmartBuy Collection. Grab yourself some luxury shades, or add your prescription to high-quality eyeglasses lenses. Take it from us - there really is no better place for a great deal.
Ray-Ban is one of the top glasses brands worldwide - and for good reason. With a long history of class and quality, these industry giants are among our most popular brands for a reason. At SmartBuyGlasses Switzerland, we stock hundreds of different models of Ray-Ban glasses, including Ray-Ban Clubmasters, Ray-Ban Wayfarers, Ray-Ban Aviators and much, much more.
Today, we know them as a hugely influential brand, but Ray-Ban's origins are somewhat more utilitarian - they were originally designed as protective eyewear for early fighter pilots! While they were founded in 1936 in Rochester, New York, Ray-Ban is now owned by Luxottica and based in one of the world’s fashion capitals: Milan.
These Ray-Ban RX5154 Clubmaster glasses are a sweet pair of design classics from Ray-Ban. They’re our top-selling Ray-Ban glasses, and for good reason. These horn-rimmed glasses really are a stunning pair of vintage-style specs. They come with slick black and silver full-rim frames, alongside ergonomic adjustable nose pads.
SmartBuyGlasses is the top online glasses destination for a reason. We’d say that the main reason is the sheer size of our astoundingly broad selection. We stock over 30,000 eyeglasses - it’s a huge collection, curated over the years to complement our truly global customer base and their wide range of tastes. From basic (yet effective) reading glasses (like these from SmartBuy Readers) to stylishly suave set-pieces, it’s fair to say you’re spoilt for choice.
Looking for an online retailer dedicated to improving your vision, chock-full of some of the highest quality contact lenses money can buy? Well, you’ve definitely come to the right place. At SmartBuyGlasses Switzerland, we pride ourselves on delivering reliable, cost-effective vision solutions whenever you might need them. Buying contact lenses has never been easier; you can browse our selection today, featuring contact lenses from industry giants Acuvue and more!
Tom Ford is among the foremost names on a pretty short list of eyewear market leaders worldwide. His eponymous fashion label is mainly known for its clothes and toiletries, but Tom Ford sunglasses are among our most popular brands for a reason. At SmartBuyGlasses Switzerland, we stock hundreds of different types of Tom Ford sunglasses, including Tom Ford Connor sunglasses, Tom Ford ladies sunglasses, Tom Ford aviator sunglasses and many more.
A relatively recent invention (2006; a veritable youngster in the world of luxury fashion) by the ex-Gucci boss, this now world-famous brand has its roots in the highest echelons of style. The Tom Ford name carries weight, and his forays into his own branding have drawn praise from around the world. He describes the ideal Tom Ford customer as 'international, cultured and well-travelled', which we think is reflected in his eyewear's aesthetic.
Since their invention in 1936, polarized lenses have been at the forefront of eyewear innovation around the world. Originally patented by the man who invented the Polaroid camera, these lenses have been the go-to choice for anyone living near the snow as well as a must-have for those who work on or near water.
If you're looking for polarized sunglasses, you've definitely come to the right place. With a huge range of options - over 5,000 pairs - to choose from, you're completely spoiled for choice at SmartBuyGlasses Switzerland. Ray-Ban sunglasses, Gucci sunglasses, black sunglasses, tortoiseshell sunglasses, you name it. There's almost too much choice!
There are quite a few types of reading glasses on the market, and they all aim to solve the problem of being unable to focus on materials that are close by.
There are two main types of reading glasses frames: full-eye frames and half-eye frames. In full-framed glasses, the entire lens is a prescription lens and the frames sit close to the eye. If you were to look into the distance wearing these glasses, everything would appear blurry. Meanwhile, in half-eye frames, the lenses are much smaller and sit further down the nose, allowing you to look both at material close up and to look over the lenses into the distance.
If you spend a lot of time concentrating on a computer screen or printed words, then you might just want to consider getting your hands on a fresh pair of single-vision reading glasses.
Blue light blocking glasses contain technologically advanced filters in their lenses, custom-built to absorb potentially harmful blue light. That means that if you use these glasses when looking at a screen - especially after dark or in a dark setting - they can help reduce exposure to stress-inducing blue light that can keep you awake. Some, but not all, types of glasses counteract the effects of blue light by tinting their user’s entire field of view yellow. This naturally accounts for sources of blue light like screens, and displays them in softer tones which are much less abrasive to weary eyes. This is similar to the way that ski goggles tint their wearer’s field of vision orange to make up for the bright blue and white tones of the pistes.
Blue light is a potentially harmful form of light. While it is naturally emitted by the sun, electronic devices also give off a fairly substantial amount. Blue light rays at a wavelength between 415nm - 455nm can damage your retinal cells, which may lead to premature eye ageing and vision problems down the line.
SmartBuyGlasses Switzerland is proud to offer market-leading durability, pristine clarity and perfect vision - all in the same lenses. Arise HD Clarity Prescription Lenses are made for the everyday glasses wearer, but also offer advanced protection - making them suitable for any adventure. These lenses are aspheric - making them thinner and lighter than many other prescription lenses. These high-performance lenses feature innovative lens technologies that provide optimal clarity and comfort wherever you wear them. The Arise Clarity Lens Collection comes packed to the brim with protective elements to give you an unbeatable pair of prescription glasses. From scratch resistant and anti-reflective coatings to UV 400 and superhydrophobic protection, these lenses are engineered to keep your eyes comfortable in any situation.